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Brand Guide

Norwegian Afghanistan Committee

The Norwegian Afghanistan Committee works solely in Afghanistan and therefore holds a unique knowledge about the country and its many ethnic groups.

The Visual Identity tries to reflect this bound by honoring some of the visual expressions in the Afghan nature and culture.

Logo

The logo symbol has been a part of the Norwegian Afghan Committee for several years. The typographic solution is custom drawn to bridge the Dari, Pashto and Latin typography.

All logo files as zip-archiveAdobe CC Library
Main Logo
Full color
SVGPNGJPGPDF (cmyk)
Black
SVGPNGJPGPDF (cmyk)
White
SVGPNGJPGPDF (cmyk)
Norwegian Logo
Full Color
SVGPNGJPGPDF (cmyk)
Black
SVGPNGJPGPDF (cmyk)
White
SVGPNGJPGPDF (cmyk)
Horisontal Line
Full color
SVGPNGJPGPDF (cmyk)
Black
SVGPNGJPGPDF (cmyk)
White
SVGPNGJPGPDF (cmyk)
Balanced
Full color
SVGPNGJPGPDF (cmyk)
Black
SVGPNGJPGPDF (cmyk)
White
SVGPNGJPGPDF (cmyk)
The Symbol
Color
SVGPNGJPGPDF (cmyk)
Black
SVGPNGJPGPDF
White
SVGPNGJPGPDF

Colors

The colors are selected from both the Afghan nature and Afghan cultural expressions.

Color priority
Main Green 30 %
Main Green Dark 10 %
Clear Blue 5 %
Sand Beige 10 %
Accent Green 1 3 %
Accent Green 2 3 %
Accent Green 3 6 %
Accent Green 4 8 %
Accent Pink 5 %
Accent Red 5 %
Accent Orange 5 %
Accent Red Dark 3 %
Accent Yellow Warm 5 %
Image of surroundings
Afghan children
Afghan women
Afghan girl
Logo Colors
The main logo color has been associated with the Norwegian Afghanistan Committee for several years. It is distinct and unique in their field of work. The green color is associated with growth, spring and life.

se kontraster

 
Main Green

#458c39

RGB: 69, 140, 57

CMYK: 75, 15, 100, 2

 
Main Green Dark

#004F45

RGB: 0, 79, 69

CMYK: 97, 20, 56, 50

Surrounding Colors
The blue and beige color of the pallet represent the sky and the earth. These colors can be used as backgrounds and are allowed in tints.

se kontraster

 
 
 
 
 
Clear Blue

#0090C4

RGB: 0, 144, 196

CMYK: 82, 14, 0, 10

 
 
 
 
 
Sand Beige

#B2865D

RGB: 178, 134, 93

CMYK: 1, 32, 54, 30

Accent Colors
These colors are selected from Afghan fabrics and clothing. They represent the people and the culture. They are filled with energy and life. They can not be used in tints.

se kontraster

 
Accent Green 1

#69AB34

RGB: 105, 171, 52

CMYK: 61, 0, 100, 0

 
Accent Green 2

#1D7645

RGB: 29, 118, 69

CMYK: 87, 25, 87, 8

 
Accent Green 3

#00946F

RGB: 0, 148, 111

CMYK: 87, 0, 63, 6

 
Accent Green 4

#00645A

RGB: 0, 100, 90

CMYK: 97, 20, 56, 30

 
Accent Pink

#C8306E

RGB: 200, 48, 110

CMYK: 0, 100, 14, 14

 
Accent Red

#CD2A33

RGB: 205, 42, 51

CMYK: 0, 100, 82, 9

 
Accent Orange

#D6562F

RGB: 214, 86, 47

CMYK: 0, 74, 91, 7

 
Accent Red Dark

#963B4B

RGB: 150, 59, 75

CMYK: 32, 95, 60, 13

 
Accent Yellow Warm

#EDB229

RGB: 237, 178, 41

CMYK: 0, 23, 90, 6

Fonts

Jacob Sans is to be used for Latin characters, Bahij Yekan for Dari and Pashto. For longer paragraphs DIN 2014 can be used as substitute for Jacob Sans.

All fonts are selected to harmonize well with each other as well as reflect The Norwegian Afghanistan Committees competence and professionalism.

Jacob Sans
Jacob Sans
Download Jacob SansBuy Jacob Sans
Bahij Yekan
Bahij Yekan
Download Bahij Yekan
DIN 2014
DIN 2014
DIN 2014 on Adobe FontsDIN 2014 at MyFonts

Decor Elements

The different patterns made from the logo symbol are efficient to create an immediate but subtle connection to the organization. They can be used in all available colors, and in both gradients and in different opacities.

All elements as zip
Patterns and elements
Flower 1
SVGPNGJPG
Flower 1 pattern
SVGPNGJPG
Flower 2
SVGPNGJPG
Flower 2 Pattern
SVGPNGJPG
Line
SVGPNGJPG
Textile pink
SVGPNGPDF
Textile pink pattern
SVGPNGPDF
Textile green
SVGPNGPDF
Textile green pattern
SVGPNGPDF
Landscape
Mountain green
SVGPNGPDF
Mountain green transparent
SVGPNGPDF

Templates

Use the templates as a starting point for youd documents and designs.

Template files
Letterhead
Word templateInDesign templatePDF
Pressentation
Powerpoint template
Reports
Word templateInDesign template

Icons

The Icons is drawn to fit NAC specific needs. All Icons can be downloaded as a zip file containing:

  • SVG: Vectorized, for use in most cases. Both Print, web and office applications.
  • PNG: Pixel, If SVG is not supported.
  • PDF: Vectorized, if you don't trust SVG

All Icons are available as a font, suited for use on web or in desktop applications. glyphs can be referred by css-value or as ligatures of their name.

All icons as images: SVG, PNG and PDFAll icons as fontfiles
Name:baking-woman
Css-value:"\e900"
Name:community
Css-value:"\e901"
Name:dialogue-men
Css-value:"\e902"
Name:dialogue-women
Css-value:"\e903"
Name:disabled-hospital
Css-value:"\e904"
Name:disabled
Css-value:"\e905"
Name:education-boys-back
Css-value:"\e906"
Name:education-boys-front
Css-value:"\e907"
Name:education-girls-back
Css-value:"\e908"
Name:education-girls-front
Css-value:"\e909"
Name:farmer-man
Css-value:"\e90a"
Name:farmer-woman
Css-value:"\e90b"
Name:health-education-man
Css-value:"\e90c"
Name:health-education-woman
Css-value:"\e90d"
Name:healthcare-man-alt
Css-value:"\e90e"
Name:healthcare-man
Css-value:"\e90f"
Name:healthcare-woman-alt
Css-value:"\e910"
Name:healthcare-woman
Css-value:"\e911"
Name:hospital-large
Css-value:"\e912"
Name:hospital-people
Css-value:"\e913"
Name:hospital
Css-value:"\e914"
Name:irrigation-canal
Css-value:"\e915"
Name:teacher-man
Css-value:"\e916"
Name:teacher-woman-close
Css-value:"\e917"
Name:teacher-woman
Css-value:"\e918"
Name:trees
Css-value:"\e919"
Name:wheelchair-hospital
Css-value:"\e91a"
Name:wheelchair
Css-value:"\e91b"
Name:willage-montain
Css-value:"\e91c"
Name:work-man-irrigation-canal
Css-value:"\e91d"
Name:work-man-shovel
Css-value:"\e91e"
Name:work-woman-sewing-machine
Css-value:"\e91f"